BMW Art Car – BMW e l’editore Hatje Cant presentano il primo libro che raccoglie le leggendarie BMW Art Cars, delle vere e proprie opere d’arte su quattro ruote realizzate dai più importanti artisti contemporanei.
L’opera raccoglie 40 anni di bellissime vetture a partire dalla BMW 3.0 CSL disegnata da Alexander Calder che gareggiò nella 24 Ore di Le Mans. Da allora ad oggi 17 artisti si sono cimentati nella realizzazione di queste vere e proprie sculture viaggianti: Alexander Calder (1975), Frank Stella (1976), Roy Lichtenstein (1977), Andy Warhol (1979), Ernst Fuchs (1982), Robert Rauschenberg (1986), Michael Jagamara Nelson (1989), Ken Done (1989), Matazo Kayama (1990), César Manrique (1990), A. R. Penck (1991), Esther Mahlangu (1991), Sandro Chia (1992), David Hockney (1995), Jenny Holzer (1999), Olafur Eliasson (2007), Jeff Koons (2010).
Il libro “BMW Art Car” è composto da 200 pagine, 148 immagini e raccoglie diversi articoli di experti di arte. La custodia (o il parcheggio se preferite) è stato realizzato dalla Schmid+Widmaier Design. La copertina da Jeff Koons.
English Version: The BMW Group and publisher Hatje Cantz are pleased to present the first comprehensive publication about the legendary BMW Art Cars. The richly illustrated book presents a unique overview of the history of this automotive collection, launched in 1975, and designed by major modern and contemporary artists. Various portraits and interviews provide an insight into their creative processes while giving a descriptive account of the historical development of the collection.
For over 40 years, the BMW Art Car Collection has fascinated art and design enthusiasts as well as lovers of cars and technology the world over with its unique combination of fine art and innovative automobile technology. The collection first started when French race car driver and art aficionado Hervé Poulain, together with Jochen Neerpasch, then BMW Motorsport Director, asked his artist friend Alexander Calder to design an automobile. The result was a BMW 3.0 CSL which in 1975 competed in the 24 Hours of Le Mans, where it quickly became the crowd’s favourite: the birth of the BMW Art Car Collection.
Since then 17 international artists have designed BMW models, among them some of the most renowned artists of our time: Alexander Calder (1975), Frank Stella (1976), Roy Lichtenstein (1977), Andy Warhol (1979), Ernst Fuchs (1982), Robert Rauschenberg (1986), Michael Jagamara Nelson (1989), Ken Done (1989), Matazo Kayama (1990), César Manrique (1990), A. R. Penck (1991), Esther Mahlangu (1991), Sandro Chia (1992), David Hockney (1995), Jenny Holzer (1999), Olafur Eliasson (2007), Jeff Koons (2010).
The BMW Art Car publication featuring 200 pages and 148 images was released by art publishing house Hatje Cantz (ISBN 978-3-7757-3345-8; € 29,80). A slip case provides the personal “parking space” for this book that was designed by Schmid+Widmaier Design. Its cover was created by Jeff Koons. The publication includes a wide range of significant articles by international experts and art historians. The co-founders of the Art Car series, Hervé Poulain and Jochen Neerpasch, are also having their say.
